Staying In With Style

 Admit it, you have turned down plans because you just needed a night in. Whether you wanted to curl up with a good book, or binge watch a show on Netflix, you knew you needed time to unwind.

Well I hear you loud and clear. As I am writing this, I am in yoga pants and those fuzzy socks from Bed Bath and Beyond. (yes I buy those, don’t judge me) But I really think that those nights in are something to be celebrated. Snuggle up in a soft blanket and light a candle that is your favorite scent. This time is for you, so you should treat yourself!

I made a Mavatar Cart of some items on my “Staying In With Style” Wishlist. Enjoy <3

1 2 3 4 5 Shop My Mavatar Cart

<3 Have a great weekend!

Wicked Peacock :: Necklace Giveaway

Salem Style and Wicked Peacock :: salemstyle

Spring is finally here! Although with the temperatures in Salem and Boston still being below freezing, it’s difficult to believe. But you know what spring means? Bright fun colors! So I love wearing black. It’s been my go-to for years. The best way to make black not so blah is by mixing it up with fun accessories. That is especially why I am so excited to share how I styled this bright and beautiful necklace from Wicked Peacock.

Salem Style and Wicked Peacock :: salemstyle I am so excited to be collaborating with Wicked Peacock because I love independent small businesses (especially those ran by women!) Wicked Peacock is a jewelry and accessory boutique featuring work from independent designers as well as trendy fashion jewelry. Their vibe is boho eclectic chic, girly and sparkly.

And to all my local girls, Wicked Peacock is in Rockport! (One of my favorite places to visit) Right in the adorable seaside Bearskin Neck area. Can’t make it up to Rockport? No worries, they ship their jewelry too.

Salem Style and Wicked Peacock :: salemstyle

Salem Style and Wicked Peacock :: salemstyle

Salem Style and Wicked Peacock :: salemstyle

So guess what the best part is?? You can win this gorgeous statement necklace and a pair of pearl stud earrings!! These are the steps

1:: Follow @_wickedpeacock_ on Instagram

2:: Follow @salemstyle on Instagram

3:: Comment I want to win! on any of Salem Style’s or Wicked Peacock’s recent photos to let us know you entered

And that’s it!! Open to all U.S. residents. The winner will be announced March 27th. Good Luck <3

Salem Style and Wicked Peacock :: salemstyle

Salem Style and Wicked Peacock :: salemstyle

Hat :: Salem Style

Necklace :: Wicked Peacock (and it can be yours!)

Sweater :: Saks Fifth Avenue

Shirt :: PPLA Everlane

Leggings :: Candies

Shoes :: Vince Camuto

Salem Style and Wicked Peacock :: salemstyle

Etsy Seller Interview BONUS :: Salem Style

I had so much fun really getting to know some amazing sellers behind some beautiful Etsy shops. During the process a few readers asked, “what are you answers??” So here they are <3

Why did you decide to open a shop on Etsy? 

A few years ago, I wanted to make my boyfriend a hat for Christmas. I had been crocheting for years, but never had made a hat before. I crocheted a few hats as practice and I wore them everywhere. Friends and coworkers started asking if they could buy one! I figured if they wanted to buy one, who knows who else might!  And so I opened an Etsy shop.

Where does your inspiration come from? 

A lot of places! Salem inspires me a lot, but I also get a lot of inspiration from my friends. My next “big idea” is actually inspired by Nee England in general.

How does your personal style influence your business? 

My business is my personal style! I would wear every single thing I make. Some items are a little more “me” than others, but I love all of it. My favorite colors show up a lot too. I don’t think I could make anything that wasn’t my personal style because I wouldn’t feel a connection.

What has been you biggest accomplishment so far?

Having the business for three years! Also I have had a few girls in Boston come up to me and say “are you salem style?” Being recognized out of context seems like a huge acconplishment. I felt great!!

What are your toughest challenges selling on Etsy?

Standing out. I have been working hard to improve my photos and SEO, but even then my items will get lost in the broad search category. You definitely have to put a lot of time and effort into your shop, you can’t just sit back.

What tool or app do you think helps your Etsy shop the most?

I love Evernote for the shop. Anytime I have an idea or want to keep track of something I put it in a note. I can access Evernote from my phone, iPad, and any computer. It definitely helps me stay on top of things. Instagram is also huge for me. I love the sense of community and support with instagram.

What words of advice would you give to new Etsy sellers?

Never stop learning. You are never done. Keep trying out things and see what works. Use the flood as a stepping stone. Joining an Etsy team is good too, but make sure it’s an active one that’s not just spammy promotions.

What are your plans for the future?

I am thinking about a brand redesign and I would like to redo my whole website. I also want to plan on having more models in the shop. Hopefully I can add more knitted items once I improve those skills as well. The sky is the limit!

Etsy Seller Interview :: Posh and Prep


Posh & Prep

For our final Etsy Seller Interview for this round, we have Julie from Posh and Prep. I met Julie at a Boston Bloggers event. There was an instant Etsy shop connection! Watching Posh and Prep grow has been an absolute pleasure. Enjoy Julie’s interview <3

Why did you decide to open a shop on Etsy? 

I must admit — it was because I thought everyone who had an etsy shop seemed like the coolest person ever. Good for them for putting their stuff out there — I want to be that person someday! Update: my etsy shop has been open for a year now, and the cool factor is yet to be determined.

Where does your inspiration come from? 

Mostly pop culture. Everything you write looks prettier when its done in calligraphy — but I have a wicked sense of humor, which I put into most of my designs. Whether its calligraphy and watercolor quotes and prints, or painting “Shhh.. there’s wine in here” on a porcelain mug, I like to make people smile.
Posh & Prep

 How does your personal style influence your business? 

It has an extreme impact on it, because anyone can write something pretty, but you have to try and set yourself apart from the rest. My love for paper and packaging also helps, because I can’t just mail an item after it’s purchased, there has to be at least ten feet of bakers twine and washi tape thrown into the mix.

Posh & Prep

What has been you biggest accomplishment so far?

Waking up one morning in January with an etsy email saying “one of your items is really popular right now” and finding out my “Buy me pizza and tell me you love me” Valentine card was featured on BuzzFeed’s homepage on their list of Best Funny Valentine’s for 2015. I’m still getting orders for those cards long after Valentine’s day, thanks to BuzzFeed!

Posh & Prep

 What are your toughest challenges selling on Etsy?

I’m a one woman shop, like a lot of Etsy shops out there — so just putting together orders and keeping up with the brand (we love to put a lot of effort into packaging our etsy items).

What tool or app do you think helps your Etsy shop the most?

Instagram is 100% my best tool for my Etsy shop. Since calligraphy and hand lettering are such visual things — my instagram friends are the best audience to share new items in the shop with, plus they are a great support system. Its also a wonderful place to check out other amazing etsy shops. I love getting a ‘behind the scenes’ peek at talented Etsy shop owners.

Posh & Prep

What words of advice would you give to new Etsy sellers?

Just do it! Put yourself out there as much as you can. Its tough in the beginning, because the only sale I had for a long time was someone who was basically forced to buy one of my cards.. but the more you market yourself, the more people will stumble upon your shop and realize they can’t live without your stuff!!

Posh & Prep

 What are your plans for the future?

I’m in the process of purchasing my first letterpress! In the meantime, I’ve been photographing some new prints and cards to add to the shop. I also hope to add lots more wedding items, like signs and place cards, because right now I’ve just been doing that locally with Boston and New England brides.

Be sure to check out Posh and Prep:

 https://www.etsy.com/shop/poshandprep


Posh & Prep

 

Thanks to all of the amazing Etsy sellers for sharing a behind the scenes peek <3

Splash of Color with Rocksbox

Salem Style and Rocksbox    Can it be any colder out? Lately I have been piling on layers and feeling like a marshmallow. Thankfully, the sun has been making an appearance and starting to melt all of this snow! It feels nice to wear actual outfits again, instead of just a mass amount of clothes (because wearing a blanket is frowned upon…) Salem Style and Rocksbox  I am so excited about this post because I was able to show you the sparkly goodness that came in my Rocksbox delivery! Rocksbox is a monthly subscription service for jewelry! You fill out a style profile and select pieces you are interested in. You can either choose to buy the pieces you receive, or send them back. It’s that simple! I fell in love with this necklace by Perry Street, but I thought from the picture it might have been a bit too much. I’m glad I gave it a shot because I discovered I love it!!

You can try Rocksbox yourself AND you can get your first month for free with the code salemstylexoxo.

Salem Style and RocksboxSalem Style and RocksboxSalem Style and RocksboxSalem Style and Rocksbox

Hat :: Salem Style

Necklace :: Perry Street c/o Rocksbox

Jacket :: BCBG Maxazria

Shirt :: H&M

Bracelet :: Loren Hope c/o Rocksbox

Skirt :: BCBG Maxazria

Leggings :: Saks Off Fifth

Shoes :: Björndal

Salem Style and Rocksbox

Lately in Life



I hope you have been enjoying all of the inspiring interviews with Etsy sellers. I love that everyone can have such a different experience! Whether your venture is your main job, or something on the side, we all have a lot to learn and a lot to share!

Lately I have been crocheting up a storm (still struggling when it comes to knitting). The frigid weather has inspired me to stay inside and create more warm fuzzies! 

Want to read the Etsy Seller Interviews?  Click here

There is still time to enter the $300 Anthropologie gift card giveaway! Click here 

Have a great weekend everyone <3 

Etsy Seller Interview :: Letters From Rita

LettersfromRita_BrittanyFrench

This edition of the Etsy Seller Interviews is with Stephanie from Letters From Rita. Stephanie will take a quote that means the most to you, and make it more beautiful. I hope you enjoy her interview and be sure to check out Stephanie’s beautiful work.

Why did you decide to open a shop on Etsy? 

I’ve always been a doodler. Pair that with graphic design background and a love of words, and I thought starting my own hand-lettering Etsy shop would make sense! But it took me two years to even start the shop, and then another year to tell anyone about it. Honestly!

Where does your inspiration come from? 

To be honest, good music with amazing lyrics really, really inspires me the most. I am so not musical, but I’ve come to appreciate the craft of it. Some people have this way with words and then I feel compelled to put those words on paper in a pretty way.
joie-secretgarden_21

 How does your personal style influence your business? 

My home is a mix of organized chaos and white space (so two totally opposite things, but for some reason they work.) In my designs, I try to make the type really interesting, while still keeping a nice balance of white.

What has been you biggest accomplishment so far?

I love being able to create an heirloom piece for someone. I recently lettered a quote from one of my photography clients’ wedding ceremony, which was fun because it combined both my little businesses! Never thought that would happen!
joie-secretgarden_17

 What are your toughest challenges selling on Etsy?

Hmm.. well, Instagram has the biggest following (that I can see), so getting my traffic from Insta to Etsy has been my main focus lately!

What tool or app do you think helps your Etsy shop the most?

I usually just use the desktop version of Etsy!

What words of advice would you give to new Etsy sellers?

Be patient!! And believe in your art.
10520394_1580327965528819_1071520398_n

 What are your plans for the future?

One of my ‘someday dreams’ is to paint a huge mural on the side of a building!

Be sure to check out Letter From Rita:

 https://www.etsy.com/shop/LettersFromRita

LettersfromRita_CrystalByron

Etsy Seller Interview :: Nurture Play Love

image5

Meet Patricia from Nurture Play Love. Patricia is from the Netherlands and is currently in Thailand! Patricia is passionate about her materials and her inspiration. Her shop is bright and beautiful and her crochet flowers look tropical. Enjoy this interview from Patricia and be sure to check out her shop!

Why did you decide to open a shop on Etsy? 

As long as I can remember I was busy crafting things. After going to art academy to get my Master degree in Interior Design I felt the need to also make short term projects. I pick up my needles and started knitting again. I loved how these beautiful projects grew under my needles. After knitting I decided to learn to crochet and then I was hooked! I hunting for nice yarn, looking on the Internet for new designs. I made many hats, scarfs and sweaters for myself. Changing the patterns and writing new ones myself, I was busy crocheting in my free time. Once this pile of finished projects started to grow I started making gifts for friends and family. Moving the Thailand 5 years ago didn’t stop me from crocheting. Family and friends already encouraged me to start selling my items but it wasn’t until I found beautiful hand spun cotton yarn that I felt inspired and confident enough to open a shop. 

Where does your inspiration come from? 

Moving to Thailand opened a whole new world for me. After travel through Southeast Asia for a few months I thought I’ve seen it all, but once you settle down somewhere everything changes again. Growing up in the Netherlands, the two countries couldn’t be further apart and I get inspiration from the smallest things. 
We have a big pond next to our house, rice fields around us and a garden full of coconut trees, orchids and other beautiful flowers. Birds fly in and out of our garden and around the pond. Surrounded by all this natural beauty how can you not be inspired! I love watching our 2 year old daughter explore the garden, all the little things she examines with her curiosity. There is no judgment, just curiosity. She would show me things I’ve never seen before, new shapes and forms. These little discoveries of her inspire me again. Together we Nurture, Play and Love.

image3

 How does your personal style influence your business? 

I love natural fibers. The way a beautiful cotton feels on your skin can never be beaten by an artificial fiber. That’s why I choice the best quality cotton yarn that is not overly processed. There are imperfections in the yarn, but that’s what makes it unique! I pick 100% cotton product over acrylic for my own daughter, so I want to give my customers the same quality. Especially when it’s for a baby or young child. Cotton breaths and it won’t irritate those sensitive skins.
My love for the outdoors shines through in the colors. I use bright colors that will appeal to the babies and children for whom I make my products. Whether it’s summer or winter, I think bright colors are for every season, it colors your life!

What has been you biggest accomplishment so far?

My biggest accomplishments have been off Etsy but they were because of Etsy. I’ve been crocheting for family and friends for a long time but never announced that I sell my items, until I opened my Etsy shop. Family and friends were very willing to pay for items I made, blankets, beanies or toys. I even had to turn some orders down because I was so busy that I couldn’t finished all the orders on time.
I’ve biggest accomplishment in the literal sense has been a big blanket for 2 sisters, 40 by 60 inch in beautiful pink and gray colors. It’s so nice to design the colors and patterns together with a friend.

image2

 What are your toughest challenges selling on Etsy?

The toughest challenge would be getting noticed. There are so many other crochet shops out there that sell beautiful items. In the beginning I was obsessed with how many views I had each day, now I just check every once in while. It only takes one customer to buy something, just views won’t buy you anything. I’ve been playing around with tags and titles in order to get noticed more, but it’s difficult.

What tool or app do you think helps your Etsy shop the most?

Social media is an important key in promoting your shop. Instagram is one of my favorites. The immediate response you get when you post a photo of items in progress is a good indicator if customers will like it. It’s also great for inspiration to see what other, more successful, shops are doing. It pushes me to take better pictures and to come up with original items. If I have a new idea I usually brows through Instagram to see if there isn’t an item like that already. I don’t want to copy anyone so I always make sure my items are unique.

What words of advice would you give to new Etsy sellers?

I’m pretty new to Etsy myself, I just opened the shop last September. What I see when I brows through Etsy is the importance of good photos. I’m a visual person, photos can draw me in and completely amaze me. On the other hand photos taken on wrinkled white blankets in bad daylight are a complete turn off. I’m still experimenting with different ways of taking pictures myself. Do items get more views with a white background or with some green leaves from my garden? 
And don’t underestimate social media. I’ve been able to sell items directly to people who contacted me on Facebook and Instagram. Find a fun way to incorporate taking pictures of your progress on a daily basis. It’s also a great way to test new technique of taken pictures, more response from followers means bigger changes of getting noticed on Etsy.

image4

 What are your plans for the future?

I started out a bit afraid to produce a lot, not sure if it will sell. I stepped out of that, fear is not a good motivator so I started making a lot of items. I signed myself up for 2 craft fairs this summer in the Netherlands when I’m visiting family. In order to grow and develop you need to take risks. I have a goal set on how many items I want to list every month and what I want to make for the craft fairs.
I’m ready to take the next step in expending my shop and I’m very excited to see what the future will bring. 

Be sure to check out Nurture Play Love:

 https://www.etsy.com/shop/nurtureplaylove

image1

Etsy Seller Interview :: The Trendy Sparrow

2015-02-09 15.20.35

I first noticed The Trendy Sparrow on Instagram. Her beautiful items were all over my feed, and I just had to check out her shop. Lindzi has created her own brand that truly reflects her style. You will learn that not only is Lindzi creative and stylish, she is a savvy entrepreneur who knows how to stand up for herself. If you have an Etsy shop of your own, you will not want to miss this interview! Lindzi shares her story as well as some great advice to other handmade sellers. Enjoy!

Why did you decide to open a shop on Etsy? 

I opened my Etsy store in 2010 when I was a sophomore in collage. At that time, I was working over 50 hours a week in addition to going to school. I felt like I wasn’t doing anything but working and studying. I had very little time for “me”, and I know that if I didn’t carve out some time for me to do something fun I was going down a rough path of nonstop stress. I decided to mark out some time each day to craft and do something creative. I started out making wooden boxes. I ended up making so many that I open an Etsy store to see if anyone wanted to buy them. They did! I was able to start quitting one job, then another, then another until eventually I was only selling my boxes on Etsy and going to school. It was so wonderful to be able to earn money doing something that made me happy and was relaxing. My shop has continued to evolve over time. I no longer sell those wooden boxes, but rather am making something that I love even more (girly and chic coffee mugs, art prints, and apparel). I now sell on Etsy as my full time job, and I couldn’t be happier!

Where does your inspiration come from? 

My inspiration comes from my own personal style, the ladies who I strive to be like, and a few brands that I really admire. I love Audrey Hepburn, Kate Spade, Blair Waldorf, and other chic, girly ladies. Honestly, I would ask myself “What Would Blair Waldorf Do?” TM all the time when trying to come up with new products. So much so that I turned that phrase into it’s own product. It has become my number 1 selling item…proving that my customers are so similar to myself. I really enjoy sipping champagne, eating macarons, watching Breakfast at Tiffany’s and Gossip Girl, Paris in the 1920s, anything with polka dots, everything that Kate Spade sells, etc. I try to keep things that remind me of all of the things I love near me to constantly inspire me.

I also like to keep my office looking very “me” since I am my brand. This way, when I am at my desk, I am in a work environment that reflects my brand, makes me happy, and is a constant source of inspiration.

2015-01-27 13.34.52

 How does your personal style influence your business? 

My personal style heavily influences my business. When people ask me who my customer is, the answer is really simple: me. I won’t make anything that I wouldn’t own myself. The colors of my brand (pink, gold, & mint) are the same colors of my apartment. I often describe my style as girly, chic, and fun! And those are the same words I would use to describe The Trendy Sparrow. I consider my Etsy store to have an over all brand and style, and that is mirrored in my personal style.

What has been you biggest accomplishment so far?

In December of last year, I had the opportunity to sell at a huge craft show. It had over 100,000 attendees! I had never done a craft show before so starting with such a large one was pretty scary! We ended up doing really well. We almost completely sold out of all of our products, and we got 6 wholesale orders. I ended up getting to do such a large craft show (successfully) and started selling our products in other stores all in the same weekend! Since that show, our business has just continued to grow rapidly. It was definitely the right move for our store, and has continued to send us more business.

ootd (1.17.15) - 3

 What are your toughest challenges selling on Etsy?

My toughest challenge has always been intellectual property theft. Since opening my store, I’ve had to trademark several of our sayings because other Etsy sellers have attempted to make a product almost exactly (sometimes 100% copied) like mine. It’s tough to enjoy making things when you have to constantly battle the legality and red tape of copycats and thieves. I have to report about 3 shops a week for trademark infringement because they see one of our products doing well and attempt to replicate it rather than create their own product. As Etsy sellers, what we create and do is very personal. It’s something we’ve been hours and days mulling over and trying to create. So it’s really hard not to take thievery personal.

What tool or app do you think helps your Etsy shop the most?

Honestly, the app I use the most is the Etsy seller app. I am able to do so much for my store quickly using that app, including answering conversations and updating my listings. If you’re an Etsy seller and you do not have the Etsy seller app…stop what you are doing and download it immediately. Other than that, I often use the USPS app. It allows me to schedule product pick ups. I never have to spend time taking all of my orders to the post office because the postal worker comes to my home and picks them up for me. It saves so much time! I also order shipping boxes/envelopes from the app as well because so many of the boxes are FREE. Yes, FREE. This helps me save so much money in shipping.

2015-01-26 13.31.15-1

What words of advice would you give to new Etsy sellers?

Personally I think there are 4 pieces of advice that will really help future Etsy sellers: take excellent photos, be original, make your brand cohesive, and don’t be afraid to fight for you work. When buyers purchase something from your store, the first things they see are your photos. Sometimes buyers don’t even bother to read the text and purchase strictly of the visual that is your photography. Read some books and Etsy seller articles on how to take better photos. You don’t have to have a great camera to do this. Some of my product photos were taken with my iPhone, but I still get compliments on them all the time.

Please be original. Don’t copy someone else’s work just because you see it is successful. If you are only copying someone else’s work, it will show in the quality of your store/listing. Take the time to sit down and come up with something all your own. The more of “you” that you put into it, the prouder you will be. Buyers will be able to “see you” in your items, and selling them/describing them/loving them will come much easier when you make something original that you love.

It’s so important to make your branding cohesive when trying to build your Etsy store. Think about every item that you have for branding purposes: business cards, product packaging, logos, product photography, and social media. All of these things should go together and look like they came from the same store. People should be able to see something and know that it’s your store from all of the cohesive branding. I suggest starting with a color story that really speaks to you and defines your brand. Mine are blush pink, metallic gold, white, and mint. Everything branding item I have is in those colors. Another idea is to dream up your “ideal customer”. Who is she/he? What do they do? What do they like? Then design everything around that person. For me, it was easy. My customer is me, and I design everything I sell/brand around my personal style and taste.

Do. Not. Be. Afraid. To. Fight. For. Your. Work. So many Etsy sellers think they can’t secure their product because they are a one person operation. That’s not true. If you do well, people are going to try to copy you because they want an easy way to make money. But if you know that you created an item that is 100% yours, don’t be afraid to fight for your product. Study up on trademark, copyright, and intellectual property law. Seek out probono lawyers. In Chicago, we have a law firm that does free work for people “in the arts” that have been really helpful in terms of intellectual property theft. If you have a question, don’t be afraid to ask Etsy’s legal team on how to solve it.

2015-01-15 12.41.58

 What are your plans for the future?

We are in the process of creating new product lines to be able to offer more items in the store. We have also opened up an additional website outside of Etsy to help draw in more traffic to our product (www.thetrendysparrow.com). In the next year, we are trying to facilitate more wholesale partnerships to get our products in physical stores beyond our online store.

In the very long-term future, I would really like to open my own storefront boutique where we sell not only our products, but more clothes, office accessories, and other handmade goodies from future Etsy sellers.

Be sure to check out The Trendy Sparrow:

 https://www.etsy.com/shop/TheTrendySparrow

2015-01-02 16.06.57

Etsy Seller Interview :: Marion’s Mittens

kidsmittens

Get ready for probably the most touching Etsy Shop Interview so far. I had the pleasure of interviewing Laura, who is Marion’s granddaughter. I discovered Marion’s Mittens because Laura and I are both part of a great Etsy team together. Find out how Marion’s Mittens began, and see how much the story has grown! For anyone who has had something made by them by their sweet grandmother, you won’t want to miss this <3

Why did you decide to open a shop on Etsy? 

One day my grandmother handed me a pile of mittens she’d knitted and asked me to sell them. I’d heard of Etsy, so as soon as I got home, I opened a shop! That was in October 2012 and we’ve been growing ever since. This year we started carrying the scarves that my aunt knits.

Where does your inspiration come from? 

Obviously, my grandmother Marion is a huge influence. All of the mittens in the shop are knitted from patterns she’s been using since she was a teenager. She’s 85 now. One of the important characteristics of our mittens is that they’re knitted on size #2 double pointed needles. Small needles create a warm, tightly knit piece. Knitting on smaller needles also takes longer, so I have learned a lot about quality and patience! It’s rewarding to share a well-made product that we know has been enjoyed by generations of our own family.

marions_mittens_wedding_shot

 How does your personal style influence your business? 

It’s been fun expanding our product line, mixing old and new. My grandmother mostly used neutral yarn or maybe red for kids. We’ve expanded to include bright colors, like neons, as well as some sparkly yarn. It’s interesting that both neutrals and brights are popular! I have worn Marion’s Mittens since I was a kid, and I still wear them as an adult. I have most of the colors in my own collection.

What has been you biggest accomplishment so far?

I learned to knit last year! It’s amazing for me to think that two years ago I couldn’t knit a single thing, and now I make the baby mittens and small kids’ mittens. I also learned to crochet so that we can meet a big customer demand of mittens on a string.

marions_mittens_in_progress

 What are your toughest challenges selling on Etsy?

Selling handmade items online is tough. People like to see and touch products to gauge the small details and the quality. So at first, it can be difficult to get people to trust you and make that first purchase. Now that we’ve made some sales, we have lots of great customer feedback, and that created a snowball effect that encourages more people to buy. Most people who don’t sell on Etsy themselves don’t realize how much work you have to put into creating a great listing and then promoting it online.

What tool or app do you think helps your Etsy shop the most?

I keep my inventory in a spreadsheet with a lot of formulas so I know how many pairs of mittens I have in various sizes or colors. This helps me to stay organized; I also track my sales and expenses this way. Another tool I love is HootSuite for scheduling tweets in advance! You can use it to schedule Facebook posts, too.

What words of advice would you give to new Etsy sellers?

You’ll get out of your business what you put into it. It’s fine to get started with the bare minimum, but keep working to improve! One week you might add some cross-links in your listing descriptions. Another week you might spend all your time redoing your photos to look really great. Take advantage of all of the resources on Etsy, like the seller handbook and the teams. Also, make sure you use social media – it’s free advertising! Network with other sellers to spread the word about your shop.

marion_knitting

 What are your plans for the future?

My sales have grown each year, so I want to build up a good inventory for when “mitten season” really picks up again. That’s usually in November. I’m also working on creating a second shop with my mom. She recently moved to Florida and I live in New York, so it’s a way for us to work on something together. The shop’s going to feature sewn home décor and accessories. Once it’s up and running, maybe I’ll be back on the blog talking about that shop! ;)

Be sure to check out Marion’s Mittens:

 https://www.etsy.com/shop/marionsmittens

IMG_7160

Marion’s Mittens Blog

Facebook

Twitter

Instagram

Marions.Mittens@gmail.com