When it started becoming the holiday season in 2012, I first found out about Etsy’s holiday bootcamp. Julie and I found each other and thought we would make a great team to help improve each other’s shop. Julie has been incredibly helpful and I always enjoy running ideas past her. Although I have never met Julie in person, I am glad to call her a friend!
Why did you decide to open a shop on Etsy?
For about 15 years, I sewed clothing, made curtains and special event dresses for myself and others part time. I constantly heard “Do you sell your stuff on Etsy? You should.” They were so right! And when I had the opportunity to start my business, I officially launched On 3 Designs in April of 2012. Etsy was the first place I sold items to customers outside of friends and family. Then I was hooked!
Where does your inspiration come from?
Inspiration sneaks up on me sometimes but many times its from color, animals and architecture, which is reflected in the collection. You’ll see lots of bold shades, patterns (do you see the fish scales?) and graphic prints. My sketch book overflows with pictures and drawings. More than a lifetime’s worth of material!
How does your personal style influence your business?
My personal style mantra, much like my grandmother’s, is “I wear it because I like it”. I love to collect clothing, hats and jewelry that have been passed on from my family members and incorporate them with items that I’ve bought over the years. I even have items “saved” for my daughter. My business mission is to create accessories for women that have a curated wardrobe like mine. I want them to feel like they are adding a piece to their collection too!
What has been you biggest accomplishment so far?
Transitioning from corporate America to make my hobby a business is a huge personal accomplishment. I am grateful for my previous experiences and use many of the best practices I learned and skills I developed through the years to run my handmade business every day. I used to sit at my desk dreaming of the day I could start my business full time.
What are your toughest challenges selling on Etsy?
I think getting found is one of the most common and toughest challenges on Etsy. People that I meet in person expect me to have an Etsy shop and will often go to the site to make a purchase. But, making the connection with your customer through Etsy search is much more difficult. I try to make sure my titles, tags, descriptions speak to my customer to help make the connection possible.
What words of advice would you give to new Etsy sellers?
Connect with other sellers. It really helps to have someone else to turn to with questions and ask for feedback, etc. I met Lianna (the one and only from Salem Style) in 2012 during Etsy’s holiday boot camp. We attended the online labs and discussed our plans for making improvements to our shops. It was great to have the support from someone going through the same process. Best part is we still check in with each other from time to time!
What are your plans for the future?
Grow and expand! I’d like to continue to grow my Etsy business. I love knowing that Etsy has turned On 3 Designs into an international business over the past year…that is so cool! To better satisfy my customers, I’d like to continue adding new, unique products such more fiber jewelry and clothing options made from my hand printed fabrics.
Be sure to check out On3 Designs: https://www.etsy.com/shop/On3Designs