For our final Etsy Seller Interview for this round, we have Julie from Posh and Prep. I met Julie at a Boston Bloggers event. There was an instant Etsy shop connection! Watching Posh and Prep grow has been an absolute pleasure. Enjoy Julie’s interview <3
Why did you decide to open a shop on Etsy?
I must admit — it was because I thought everyone who had an etsy shop seemed like the coolest person ever. Good for them for putting their stuff out there — I want to be that person someday! Update: my etsy shop has been open for a year now, and the cool factor is yet to be determined.
Where does your inspiration come from?
Mostly pop culture. Everything you write looks prettier when its done in calligraphy — but I have a wicked sense of humor, which I put into most of my designs. Whether its calligraphy and watercolor quotes and prints, or painting “Shhh.. there’s wine in here” on a porcelain mug, I like to make people smile.
How does your personal style influence your business?
It has an extreme impact on it, because anyone can write something pretty, but you have to try and set yourself apart from the rest. My love for paper and packaging also helps, because I can’t just mail an item after it’s purchased, there has to be at least ten feet of bakers twine and washi tape thrown into the mix.
What has been you biggest accomplishment so far?
Waking up one morning in January with an etsy email saying “one of your items is really popular right now” and finding out my “Buy me pizza and tell me you love me” Valentine card was featured on BuzzFeed’s homepage on their list of Best Funny Valentine’s for 2015. I’m still getting orders for those cards long after Valentine’s day, thanks to BuzzFeed!
What are your toughest challenges selling on Etsy?
I’m a one woman shop, like a lot of Etsy shops out there — so just putting together orders and keeping up with the brand (we love to put a lot of effort into packaging our etsy items).
What tool or app do you think helps your Etsy shop the most?
Instagram is 100% my best tool for my Etsy shop. Since calligraphy and hand lettering are such visual things — my instagram friends are the best audience to share new items in the shop with, plus they are a great support system. Its also a wonderful place to check out other amazing etsy shops. I love getting a ‘behind the scenes’ peek at talented Etsy shop owners.
What words of advice would you give to new Etsy sellers?
Just do it! Put yourself out there as much as you can. Its tough in the beginning, because the only sale I had for a long time was someone who was basically forced to buy one of my cards.. but the more you market yourself, the more people will stumble upon your shop and realize they can’t live without your stuff!!
What are your plans for the future?
I’m in the process of purchasing my first letterpress! In the meantime, I’ve been photographing some new prints and cards to add to the shop. I also hope to add lots more wedding items, like signs and place cards, because right now I’ve just been doing that locally with Boston and New England brides.
Be sure to check out Posh and Prep:
Thanks to all of the amazing Etsy sellers for sharing a behind the scenes peek <3